Strategy · Market Access · AI
We were
the buyers.
Thirty years inside the largest health plans in America — as the executives who decided what got bought. Now we help companies build the strategy, the narrative and the AI that survives contact with the market.
Healthcare is where we built our judgment. It is not the limit of where we apply it.
What We Do
Three decades of judgment, applied to your hardest problem.
We replace fragmented advice with one strategic perspective — rooted in having sat on the other side of the table.
Strategy & Growth
The work of deciding what to build, who to sell it to, and why anyone should care.
- Market entry & positioning
- Go-to-market strategy
- Narrative & messaging architecture
- Pricing & business model design
- Board & investor materials
- Competitive assessment
Payer & Provider Access
Health plans get hundreds of pitches. Most get ignored. We know what they are actually looking for.
- Payer contracting strategy
- Pitch development & deck review
- Finalist presentation support
- Stakeholder & incentive mapping
- Pilot-to-enterprise design
- Employer benefits strategy
AI Strategy & Build
We do not just advise on AI. We build it — agentic workflows, voice systems, automation.
- AI opportunity assessment
- Agentic workflow design
- Voice & conversational systems
- Data & automation architecture
- Implementation & rollout
The Reality
Most pitches are noise. Stop selling features. Start selling outcome economics.
“We have the best algorithm.” “Our UI is beautiful.”
This is what everyone says. Health plans do not buy UI. They buy medical-cost reduction, Star Rating improvement and administrative efficiency. If you are not mapping to their P&L, you are not relevant.
A narrative aligned to the buyer's incentives — personal and financial.
Executives do not approve products. They approve solutions to the problem currently on their desk. We turn what you built into the answer to the headache they already have.
How We Engage
A structured way through a complicated problem.
Diagnosis
We review the product, the pitch and the market fit. No fluff — a straight assessment of why you are, or are not, winning.
Strategy
We build the narrative. We map the stakeholders and the hidden incentives. We design the pilot structure that leads to an enterprise contract.
Execution
We walk into the meetings with you. We advise on terms and on the implementation that earns the renewal.
The Team
Two physician executives. Three decades inside the system.
Founder & Principal
Former President and Chief Medical Officer, Blue Cross and Blue Shield of Texas. Physician, entrepreneur and builder. Dan leads strategic advisory engagements and AI implementation.
Senior Advisor
Former Market President, Blue Cross and Blue Shield of Texas. Executive-in-Residence, UT School of Public Health. Expert in value-based care and health system transformation.
Contact
Ready to navigate the system?
No pitch deck, no pressure — just a conversation about your business and where you are trying to go.
Based in Texas. Working nationally.